Privacy Policy
Effective date: August 24, 2026
1. Information We Collect
Information You Provide Directly:
- Contact Information: Such as your name, email address, phone number, and postal address when you contact us through the Website (e.g., using a contact form, subscribing to a newsletter, or requesting an appointment).
- Account Information: If you create an account on our Website, we may collect your username, password, and other profile information.
- Content You Submit: Any information you post, upload, or otherwise submit to the Website (e.g., reviews, comments, forum posts).
- Health Information (PHI): If you are a patient, we may collect Protected Health Information ("PHI") as defined by HIPAA, including your medical history, treatment information, insurance information, and other health-related data, through online forms, patient portals, or secure communications with our staff.
Information We Collect Automatically:
- Log Data: Our servers automatically record information ("Log Data") created by your use of the Website, which may include your IP address, browser type, operating system, referring website, pages visited, general location, device information, and cookie information.
- Cookies and Similar Technologies: We use cookies and similar technologies to collect information about your browsing activity on our Website, including your preferences, session information, and Website usage (see Section 9, Cookie Policy, below).
- Analytics Data: We use third-party analytics and advertising services — currently Google Analytics and Meta (Facebook) Pixel — to collect and analyze information about how you use the Website. This data helps us understand user behavior, measure the performance of our advertising, and improve the Website.
- Spam Protection: Our forms use Google reCAPTCHA to help prevent spam and abuse. reCAPTCHA may collect information about your device and interactions with the Website; see Google's Privacy Policy for details on how Google handles this data.
- Reviews Widget: We display Google reviews on the Website through a third-party service (Trustindex). This widget may load content from, and share limited data with, that service.
2. How We Use Your Information
We use the information we collect to:
- Operate, maintain, and improve the Website and its features;
- Personalize your experience on the Website;
- Respond to your inquiries, provide customer support, and — where you have given consent as described in Section 3 below — contact you by phone or text message about your inquiry or appointment;
- Send you updates and promotional materials, where permitted by law and where you have not opted out;
- Monitor and analyze Website usage and identify trends;
- Detect and prevent fraud and other illegal activity;
- Comply with applicable laws and regulations, including HIPAA;
- Provide healthcare services, including diagnosis, treatment, and care coordination, if you are a patient;
- Carry out payment and healthcare operations (e.g., billing your insurance company, quality improvement activities), consistent with HIPAA.
3. Consent to Be Contacted by Phone and SMS
Where a form on the Website includes a consent checkbox, checking that box means you agree to receive calls and text messages (SMS) from NEO Surgical Group, including messages sent using an automatic telephone dialing system, at the phone number you provide, regarding your inquiry or appointment.
This consent is not required as a condition of receiving care or any other service from us. You may revoke your consent at any time by contacting us using the information in Section 11 below. Message and data rates may apply, as determined by your mobile carrier.
4. How We Share Your Information
We may share your information with the following categories of recipients:
- Service Providers: Third-party vendors who help us operate the Website and provide other services, including our website hosting provider (Namecheap, which also handles outgoing email from the Website), our website security and backup tools, and, where applicable, our electronic health record (EHR) system. We require these service providers to protect your information consistent with this Privacy Policy and, where they handle PHI, through a signed HIPAA Business Associate Agreement.
- Healthcare Providers: Other healthcare providers involved in your care.
- Legal Authorities: Where required by law, subpoena, or court order.
- Affiliates: Companies under common control with NEO Surgical Group.
- Business Transfers: In the event of a merger, acquisition, or sale of all or part of our assets, your information may be transferred to the acquiring company.
- With Your Consent: We may share your information with other third parties where you have given consent.
- Social Media (with Signed Release): With your explicit consent, documented through a signed release, we may post your photos, videos, or testimonials on our social media channels. The release will describe what will be shared, where, and your right to revoke consent at any time.
5. Your Rights
Depending on your location and applicable law, you may have the right to:
- Access the personal information we hold about you;
- Correct inaccurate or incomplete personal information;
- Delete your personal information;
- Object to or restrict the processing of your personal information;
- Receive your personal information in a portable format;
- Withdraw consent, where processing is based on consent.
HIPAA Rights. As a patient, you also have specific rights regarding your PHI, including the right to access and obtain a copy of your PHI, request that we amend it, receive an accounting of certain disclosures, request restrictions on certain uses and disclosures, request confidential communications, and receive a Notice of Privacy Practices describing how we use and disclose your PHI.
To exercise any of these rights, contact us using the information in Section 11. We will respond to requests concerning PHI within the timeframe required by HIPAA (generally within 30 days, which may be extended by up to 30 additional days as permitted by law); we will respond to other privacy requests promptly.
6. Data Security
We take reasonable administrative, technical, and physical measures designed to protect your information from unauthorized access, use, or disclosure, consistent with the safeguards required by HIPAA for PHI. These measures include a website firewall and malware scanning, regular website backups, and restricted access to Website administration. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee the absolute security of your information.
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. We retain PHI for the period required by HIPAA and other applicable laws and regulations.
8. Children's Privacy
The Website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us using the information in Section 11 so we can remove it.
9. Cookies and Tracking Technologies
We use cookies and similar technologies to collect information about your browsing activity on our Website.
What Are Cookies? Cookies are small text files placed on your computer or mobile device when you visit a website.
How We Use Cookies:
- Essential Cookies: Necessary for the Website to function properly.
- Performance Cookies: Collect information about how you use the Website, such as which pages you visit most often, to help us improve it.
- Functionality Cookies: Allow the Website to remember your preferences.
- Targeting/Advertising Cookies: Used to deliver advertisements relevant to your interests and to measure advertising performance (currently via Google Analytics and Meta Pixel — see Section 1).
- Security Cookies: Google reCAPTCHA sets cookies on our contact and appointment forms to help prevent spam and abuse.
Your Choices. You can control cookies through your browser settings, including blocking or deleting cookies. Blocking cookies may affect your ability to use certain features of the Website. As of the effective date above, the Website does not yet display a cookie consent banner; a consent management tool is planned.
10. Links to Other Websites
Our Website may contain links to other websites. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies.
11. Contact Us
NEO Surgical Group
12468 Brantley Commons Ct
Fort Myers, FL 33907
Email: info@NeoSurgicalGroup.com
Phone: 1-833-863-6633
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will post any changes on this page and update the effective date above. We encourage you to review this Privacy Policy periodically.